What group should planners assign to manage large crowds at an event?

The most suitable group to manage large crowds at an event is a crowd control unit. This specialized team is trained to ensure safety and order during public gatherings. They are experienced in implementing crowd management strategies, which include establishing entry and exit points, monitoring the flow of people, and responding to any emergencies or disturbances that may arise. Their primary focus is on minimizing risk, maintaining security, and ensuring that the event environment is safe for all attendees.

While traffic management groups may handle vehicular movement around the event, they do not address the specific needs of the crowd within the venue itself. Similarly, marketing teams focus on promoting the event rather than the logistics of managing crowds. Social media teams are involved in communication and engagement with the audience online, which is separate from on-the-ground crowd management activities. Thus, the crowd control unit is explicitly equipped to handle the unique challenges presented by large groups of people, making them the appropriate choice for this task.